Monday, November 19, 2012

How Social Media Impacts SEO - Complete Guide

It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.
SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years. In this post, I will talk about few popular social media sites and how they impact SEO.

How different social networks influence SEO:

1) Google Plus:
When Google launched Google + last year, the main idea was to make personalized search more social and around your social circle. For instance, consider your blogger friend on Google+ had written on “How to Make Money on Internet“. And if you search for the same topic, you are most likely to get above post in your search results.
google plus seo
Or, if your Google Plus friends like a certain theatre, it is more likely to come up higher in your Google search.
How To Use Google+ To Increase Traffic To Your Website:
a) Increase your followers on Google+: It is crucial to build followers around your Google+ circle and ensure that you share every content on your Google+ profile. When your followers search for a term in Google and if you’ve written on the same topic, then your content will get the top SERPs (for your followers).
b) Increase “+1″ on your content: Every time a user “+1″ any content on your website, it is most likely to show up in his/her search results and his/her Google+ circles’ searches.
c) Increase Traffic on Your Website: Whenever someone visits your website, all of his/her visits are recorded into Google Web History. Thus, when a user performs a search next time, the search results takes into consideration what sites the user previously visited to provide more personalized results for the query. For example, since I always search for [search engine optimization] and often click on results from, Google might rank higher on the results page the next time I search for similar topic.
2) Twitter
A recent study by branded3 proved the strong correlation between the number of tweets about a URL, and its Google search ranking. Here are the results:
  1. 50 Tweets or Less: Small boost in rankings but for a short time only.
  2. 50-1000 Tweets: Don’t really affect the ranking.
  3. 1000-7500 Tweets: Ranking is significantly boosted and there is a huge jump for the page especially after 5,000 tweets.
  4. 7500 Tweets or more: URLs with over 7500 tweets almost always rank inside the top five SERPs on Google.
You can also see the impact of Tweets on average Google search rankings below:
Impacts of Tweets on Search Rankings
How To Use Twitter To Increase Traffic To Your Website:
a) Make your content easily shareable by having social sharing buttons at the right place on your website.
b) Always encourage your readers and followers to share your content.
c) Use right Hashtags to make your tweets searchable on Twitter.
3) Facebook
Unlike Twitter, Facebook might have not much impact on Google search rankings. But whenever someone likes or comments on your articles, it can certainly help increase your viewership and traffic to your blog page. There is no clear data for Facebook sharing impact on search engine ranking.
Recently, Facebook CEO Mark Zuckerberg also indicated that Facebook is planning to launch a social search engine powered by Facebook user activity. <Source> He explained, “Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have.”
That means, with more than 1 billion search queries on Facebook every day, the search is going to be evolved more around Social Media in the future.
How To Use Facebook To Increase Traffic To Your Website:
  • Increase likes on your Facebook pages using Facebook ads and by sharing useful content.
  • Increase engagement on your Facebook page.

Social signals are part of search engine ranking

In conclusion, Social Media is certainly playing a huge role in search engine ranking. The most important rule to get success in Search engine optimization or Social Media Marketing is to create not only good but quality and shareable content. If you can do that, you’re halfway there. Good content will get you more tweets and shares on Social media sites and you might even get natural backlinks links from bloggers and other sites. And that will benefit you in both Social media marketing and SEO.
With all the case studies and reports, there is no brainer that Social media is the way to go for making your site rank better in search engine. Also, there is no doubt social media marketing will help your business to reach out to new potential and targeted customers. What are your thoughts on Social media impacts on SEO? Do you believe, Social media is one of the prominent signal for better ranking of a Page?
Author Bio: Amit Chahar is a technologist at heart who is fascinated by the web in general. He is the founder of If you would like to write for ShoutMeLoud, check our guest posting guidelines.